KEDEM is an events complex located in Kibbutz Beerot Yitzchak. The complex is architecturally designed with modern lines and is located next to agricultural areas and lots of nature. Among the prominent features of the place: cladding walls and large areas, graphic patterns and unique vegetation. The designed language presents the combination and the encounter between the graphic line to the green and natural, between the clean elegant design to the Israeli atmosphere and maintains the balance between sharpness and softness. The project included creating a visual identity, branding, designing the brand's home website, producing special print items, copywriting and image marketing consulting. (2016)